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This is a small change, but a big move for us. Twitter CEO Jack Dorsey commented on the change in a 280-character tweet of his own this afternoon: Tweets get right to the point with the information or thoughts that matter. It’s what makes it such a great way to see what’s happening. We’re hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet. Twitter is about brevity. While some long-time Twitter users might be turned off by the move to double tweet length, the company hopes the move will make it easier for everyone to use the service: Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting.
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Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Rosen writes that languages like Japanese, Korean, and Chinese can “convey about double the amount of information in one character” as other languages such as English, Spanish, Portuguese, or French.įor instance, some 9 percent of tweets sent in English have 140 characters, while just 0.4 percent of tweets sent in Japanese hit the cap. The company says it came to this decision after realizing how character and word count varied based on different languages. Product manager Aliza Rosen made the likely controversial reveal in a blog post this afternoon… The company has announced that it is testing a new 280 character limit for some users. Twitter today is moving away from its traditional 140 character tweet limit.